![]() ![]() ATSC 1.0 used 8VSB or 8-level vestigial sideband modulation in its analog to digital transition standard. The new terrestrial standard uses orthogonal frequency-division multiplexing (OFDM) that encodes digital data on multiple carrier frequencies enabling better reception from reduced signal interference. What are the features of ATSC 3.0?ĪTSC 3.0 is the first major Internet Protocol (IP) standard for television and the first new standard approved by the FCC in 25 years. They will be able to use data and predictive analytics to understand customer experience and prevent audience churn. Rather than relying on a third-party for data numbers, they will know firsthand what their viewers are watching, when and for how long. Reverse signal capability will give broadcasters audience attribution information. Content providers will be able to insert specific targeted commercials OTT along with linear programming, in other words dynamic ad insertion based upon geo location and demographics. Viewers will be offered audio and closed captioning in multiple languages. Broadcasting stations will bear the brunt of initial costs with upgraded towers, antennas, transmitters and system integration, but they will reap the benefits with more robust programming capabilities.īroadcasters can take advantage of broadband combined with OTA signals with more personalization and reverse data feed. The FCC expects the market to voluntarily adjust while broadcasters must continue to carry the ATSC 1.0 digital signal during a five-year transition period. ATSC 3.0 is not backward compatible so many stations will carry both standards until new TV tuners and set-top boxes catch up. They will not be regulating that ATSC 3.0 tuners be installed in new televisions or offering subsidies for consumers to switch over. NextGen TV will offer broadcasters the added capabilities of subchannels, local content, personalization, customer engagement and emergency alerts that will remotely turn on televisions.Īlthough the FCC has approved the requested transition to ATSC 3.0 by broadcasters, it is not a mandatory requirement. At a time when viewers are watching anytime, anywhere and turning to OTT streaming, broadcasters are looking for ways to offer quality programming and improve revenues. ![]() But what does ATSC 3.0 mean for broadcasters?Īccording to Gordon Smith, NAB’s President and CEO at the Consumer Electronics Show, support for 3.0 for broadcasters is the path to stay competitive in the future. So, once again, viewers will benefit with improved reception and sound as a result of the transition from ATSC 1.0 to ATSC 3.0 or NextGen TV. As it turns out consumers benefited from the new standard with a better picture and sound quality. While the primary purpose of ATSC 1.0 was to free up spectrum resources for advanced wireless services and public safety services, it resulted in superior quality of experience (QoE) for viewers. That was the case in 2009, when the Federal Communications Commission (FCC) mandated the Advanced Television Systems Committee (ATSC) 1.0 standard for the broadcasting industry to transition from analog to digital. Sometimes a new law or standard is enforced that seems like a nuisance at the time to those concerned but ends up being particularly valuable in the long run.
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